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According to Americommerce, online shopping is set to surpass brick-and-mortar stores in the next few years. Competition is high and you want your online store to attract customers and motivate them to make bigger and more frequent purchases. However, there are Nike Air Pegasus 89 Femme many pitfalls that can arise when you are designing your website.

Are items easy to find in your store? Do you offer high-quality images? Do you communicate with your customers? These are just a few of the things you need to do if you want to see your sales increase. Check out these 10 common pitfalls and tips you can follow to avoid them:You Nike Air Max 1 Heren want your customers to click as few times as possible to find the item they want. Pairing a clean website design with an easy-to-read font choice and Nike Air Max 2016 Hombre attractive color scheme makes your customers want to stay. Be sure your links are eye-catching to entice more clicks. If you need some real life examples of how to create a seamless e-commerce site and sales process, just check out any major shopping sites like Amazon, Target or eBay. All of their businesses rely on millions of transactions to take place daily — which means they are likely going to have a full-proof formula and design in place.

POOR SEARCH ENGINE
According to reports published in Wired, only 50 percent of site searches provide customers with what they want and those with no results are 33 percent more likely to leave without making a purchase. Don’t fall into this trap. Choose an enterprise e-commerce platform that comes with a built-in search engine so that your customers can find their items quickly and easily. This is Adidas Zx Flux Hombre especially true for any online store that has hundreds of products for sale. No one wants to search through an endless amount of pages to try and find what they Adidas Zx Flux Homme are looking for. Provide a search box to your audience, and make sure it works perfectly.