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Games > Video GameIn-Game Advertising: Get Your Brand in the Game!
Posted by nick_niesen in Games on October 28th Black Jordan Howard Jersey , 2010


Looking for a new, innovative way to reach your target audience and increase brand awareness? In-game advertising may be the answer.


According to a Nielson Interactive Entertainment study conducted in the fall of 2005, television viewership among men ages 18-34 has declined 12 percent, while this same audience spent 20 percent more time with video games. As a result, this highly elusive male demographic has become increasingly difficult to reach, especially through traditional advertising mediums. With market segments turning from traditional media to new forms of electronic entertainment, it聮s time for brands to get in the game 聳 literally 聳 if they want to continue capturing audience share.


Unlike television viewers Black Akiem Hicks Jersey , which tend to be more passive, video game players are focused and actively involved in the gaming experience. Constantly alert and responsive to every element on the screen, gamers are an intensely captive audience. Unlike television advertising, which is often dismissed or ignored by the audience, in-game advertising can actually enhance the realism of the game play, thereby creating a positive connection between brands and consumers.


Companies looking to integrate their brand or products in video games will find a wide range of target audience advertising opportunities, including:


-Dynamic ad placement 聴 Dynamic ad placement allows for static and video-based ads to be positioned in console Black Tarik Cohen Jersey , PC and online games. With the advent of live online gaming, ads can now be tracked and evaluated, offering time-sensitive messaging and geographic targeting, which allows brands to maximize their exposure among their target audience.
-Product placement 聴 Situation or plot placement integrates products into the active game play. For example, you might see a vending machine featuring a popular cola brand displayed prominently in a video game, where a player might drink a can of cola to 聯power up聰 before completing the next challenge.
-Advergaming 聴 Advergames are interactive games developed specifically for a brand where the plot and game-play revolve around a featured product. Advergames are generally posted to a corporate Web site or distributed through online game channels for download.


In-game advertising is quickly becoming a mainstream medium for target audience advertising and is growing exponentially each year. Ad spending in video games totaled only about $75 million in 2005, but estimates have that figure rising to $1 billion by the end of the decade.


The future of in-game advertising is bright Black Mitchell Trubisky Jersey , and now is the time for brands to start playing.

Anyone who has even tried to buy a diamond has probably heard of the four c's of a diamond. So, what exactly are the four c's and why do the matter so much for the person who buy the diamond? Well, the 4c's determine the quality of the diamond and therefore - it's worth. Let's take a closer look at these four quality parameters and understand them a little better:

Clarity - describes the clearness or purity of a diamond. It is determined by the number, size an shape of the flows, or imperfections, inside and outside the diamond. The clarity is expressed by a scale of clarity level. The highest level is F - which means "flawless" diamond (very rare). On the other side of the scale there's the I3 clarity degree, which indicates a diamond with very notable imperfections. The scale goes from I3 Black Anthony Miller Jersey , to I2, I1, SI2, SI1, VS2, VS1, VVS2 Black Roquan Smith Jersey , VVS1, IF and finally - F. Be aware that the clarity level of a diamond may change over time for many reasons.

Color - The color of a diamond is another factor that should be looked at when determining it's worth. Not all diamonds are clear in color, and some have a yellowish color to them. The color scale starts at D,E,F,G,H and I levels Black Khalil Mack Jersey , which represent colorless (transparent) diamond, D being the most colorless. After that, J,K and L represent a diamond which is near colorless. M, N,O,P Black Walter Payton Jersey ,Q and R represent a faint light yellow diamond, and the S,T,U,V, W,X Riley Ridley Jersey ,Y and Z letters stand for a light yellow diamond.

Cut - the beauty of the diamond is to a large extent, derived from the quality of it's cut. An ideal cut will reflect most of the light that hits the diamond, thus causing it to shine and look very beautiful. A poor cut will make the diamond look lifeless and in many cases a small diamond that has an ideal cut will look much better that a bigger diamond with a shallow or a heavy cut. In many cases, the cut has a great effect on the diamond's price. One might ask - if the cut is so important, why aren't all the diamonds cut in a prefect way? The answer to that is that the rough diamond doesn't always allow the diamond cutter to cut it in an idea way because rough diamonds are found in different shapes and sizes.

Carat - The weight of the diamond. 1 carat equal to 0.20 grams. A carat is also sub divided into points, where 100 equals 1 carat. The size of a single diamond adds to it's worth, so 2 half-carat diamonds taken together will not cost as much as 1 one-carat diamond. This is due to the fact that the one-carat stone is more rare.

After the 4 c's are evaluated David Montgomery Jersey , the diamond's price can be calculated. Of course, diamond's value is also effected by the market - if there is a great demand to certain diamonds, their price may go up beyond their "on paper" value.

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