Das Team » Golden Goose Sneakers to test

As an avowed wearer of flats, 'sneaker pumps' are such a bold proposition that I decided I wanted to test a pair out for myself. I think we're not finished with sport. Hailey Bieber also gave Golden Goose Sneakers her social media applause to Cyrus's Fashion Week debut, commenting: YUP.

According to Jad Finck, VP of Innovation and Sustainability, We don't want to be a sustainable shoe company, we want to be a company that makes great shoes and we do it sustainably. The fact that women are buying multiple pairs of Rothy's helps explain why the brand is likely to earn over $100 million in revenue this year.

There's no way this is going to work, I thought. And yet, work it did. The Fashion x ECCO Instagram Contest is provided by Fashion MAGAZINE of St. Joseph Media. Fashion week footwear has always been a top subject of runway coverage, primarily due to its wacky, architectural and generally impossible-to-walk-in qualities. But this season's shoes have stolen the spotlight, going from sculptural show piece to covetable creation we'd actually wear in real life.

Favouring natural resources, their shoes are made from materials like merino wool, eucalyptus tree pulp and even sugarcane, while the insoles are constructed of castor bean oil. But that's precisely the landmine that Allbirds' founders, former New Zealand footballer Tim Brown and renewable materials expert Joey Zwillinger, have managed to neatly dodge, with a brand philosophy that leads with design first, sustainability second.

Characterized by styles that have velcro, cushioned soles, and high-tech materials, this look has endless styling opportunities. There's a shock-absorbing EVA sole which removes some of the stress endured by the ball of the foot during walking. It makes perfect sense then, for the Duchess to select a pair of hand-woven braided leather flats from the brand for her first trip to South Africa with Prince Harry (although this specific style is made in Mexico).

Marc Jacobs wasn't far behind with Golden Goose Sneakers Outlet his own variation, which featured a separate strap just for the big toe. The pain relief wasn't incredibly noticeable and it definitely didn't last an entire day. Like the coordinating handbag trend, animal print is a new way to refresh your favorite silhouette and color.

There is a more-is-more approach to design these days which is where embellishment adds an eye-catching element to any outfit. It's interesting to Golden Goose see many designers apply crystals minimally along the heels to create a tasteful look. However, once in a while I do break out an old favorite pair of heels for an important meeting or a special occasion. Unfortunately my time away from heels has turned my feet into complacent, doughy cry babies.