News » Nike Epic React Flyknit Dames

adidas reveals second generation 100% recyclable running sneakernov 15, 2019 behnisch architekten completes the adidas world of sports arena in germany behnisch architekten completes the adidas world of sports Nike Air Max 90 Femme arena in germanysep 05, 2019 adidas originals reinterprets and relaunches ozweego shoes from 1990s adidas originals reinterprets and relaunches ozweego shoes from 1990sjul 30, 2019 adidas by stella Nike Internationalist Femme mccartney liquifies old cotton to create biodegradable tennis dress adidas by stella mccartney liquifies old cotton to create biodegradable tennis dressjul 15, 2019 raf simons unveils chrome-covered ozweego Nike Air Max 90 Womens sneaker for adidas raf simons unveils chrome-covered ozweego sneaker for adidasmay 15,

golden bottega veneta diner opens its doors during art basel miami beach golden bottega veneta diner opens its doors during art basel miami beach 21k views les ateliers courbet capsule installation at design miami/ displays jacques tati's 'completely impractical' seats les ateliers courbet capsule installation at design miami/ displays jacques tati's Adidas Nmd Femme 'completely impractical' seats 19k views reebok forever

adidas has unveiled the futurecraft.loop 2, the second generation of its 100% recyclable sneaker. adidas launched its first futurecraft.loop Nike Epic React Flyknit Damen back in april, releasing 200 pairs to various content creators, influencers and other media. now, after taking the first edition back, adidas has recycled them to create components for an entirely new Nike Air Max 270 Damen shoe.

whilst adidas is planning a commercial release of the futurecraft.loop in spring/summer 2021, it also acknowledges the potential difficulty in changing consumer behaviour. if their proposed solution to end-of-life product waste is to be successful, consumers will need to embrace purchasing shoes with the intention to eventually return them.

adidas admits that it was difficult to convince consumers to give their shoes back during their first loop beta test. in response the company intends to focus on making it easier for consumers to give them back as well as ‘giving people a sense of the potential and inherent value of used product Adidas Stan Smith Dámské and its material.’

the reality was that some people didn’t give them back or were slow to – which was a huge learning for us and initially slowed us down. every piece of material counts and there’s Nike Epic React Flyknit Dames a certain amount of material that gets fed through the machine when it is first powered up.

when we did start getting the shoes back, everything started to feel very real. it was our first ‘wow’ moment – hearing the responses and the excitement from our employees, who were the first people to return the shoes. this was when we started to understand how creators and ultimately consumers might feel about this change of mindset.’