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Talk to almost any advertising agency, or Fortune 500 company exec about advertising and promotion Iman Marshall Elite Jersey , and you will almost certainly hear the buzz words "fragmented advertising" and "consumer-centric campaigns" and long discussions about the many pitfalls and difficulties of creating effective advertising campaigns today.


What is fragmentation exactly? It's the increase in the number of available methods for getting your message to your audience.


One of the main difficulties faced by any entrepreneur is that advertising has changed and evolved over the last few years. It now includes visual, audio and electronic media.


In fact, if you do a Google search for advertising, you may feel overwhelmed by all the options available to you now -- if you just look at the options for your Website you'll find popups Ben Powers Elite Jersey , popovers, audio messages, flash video, RSS Justice Hill Elite Jersey , even animated "sales people" that can be programmed to appear right on your Website and interact with your customers. And that's just the tip of the iceberg!


So is traditional advertising -- which includes billboards, radio, television, newspaper and magazine -- dead?


Not by a long shot. According to one top advertising mogul Miles Boykin Elite Jersey , traditional advertising methods are still around because they still work.


The trick is to figure out who your target market is, what they want, and how they look for that information.


Mark Twain said, "Many a small thing has been made large by the right kind of advertising."


If you know customers Jaylon Ferguson Elite Jersey , you can spend your advertising dollars on the mediums they use to look for answers.


If your customers are senior citizens who are not online, then focus the majority of your advertising dollars on the newspapers, magazines, television Marquise Brown Elite Jersey , and radio that they are reading, watching or listening to.


If your target market are working parents, you need to know how, when and where they get their information. Is it on the Internet? What radio stations do they listen to? What magazines are they reading? Do they watch television? When? Why?


So what are your best options for creating an effective advertising campaign?


Here are some simple steps:


1. Know your audience. What do they want? Where do they shop? What do they read? How old are they? Where do they hang out? Do they need your product or services? Can they afford your product or services?


2. Know your competition. Be prepared to do a little detective work. What are your three main competitors doing to advertise? Where are they advertising? How often? What types of advertising metho. Cheap Jerseys Free Shipping Wholesale College Jerseys From China Wholesale Authentic Jerseys Wholesale College Womens Jerseys Wholesale Soccer Jerseys From China Wholesale NHL Youth Jerseys [url=http://www.