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Ever click on a web page Justin Abdelkader Jersey Youth , and instead of reading it, your brain interprets it as "Blahhh blahh blah"? This means one of two things: 1. Dude, you're burnt or 2. That guy's copy just didn't cut it.


Yes, a webmaster's biggest copywriting challenge is to crack through the tough noggin of his dazed and distracted surfer Dylan Larkin Jersey Youth , and make that person SIT UP AND TAKE NOTICE.


So: what type of web copy gets noticed... and read? The kind that's tight as a drum, as opposed to loose and all over the place.


Tight copy is organized in a logical fashion, with a clear main point heading up each paragraph.


Tight copy finds alternate words instead of repeating the same ones over and over.


Tight copy is short enough to be interesting, and long enough to get the point across.


Tight copy is emphatic. Instead of using three adjectives Frans Nielsen Jersey Youth , one strong one does the job.


Next time you sit down to write that content, remember this phrase: "Loosey Goosey, Tighty Writey." Yes, it's silly Mike Green Jersey Youth , but hopefully those four words will sink in and give you the power to make your web copy POP.


Not sure how to tighten the copy nuts and bolts? Keep these steps in mind:


1. Outline the key points.


Unless you enjoy scribbling endless drafts, you must begin with an outline. This will be the framework of your piece. Remember: without a foundation, your copy doesn't stand a chance.


2. Fill in the supporting sentences.


Once the outline is in place, the copy should flow like water. With the main points to guide your pen Gordie Howe Jersey Youth , supporting sentences will fall into place.


3. Give her a read-through.


Print out your first draft and read aloud, listening for rhythm and solid pacing. Patch the weak spots, eliminate run-ons. When you're done tweaking, the copy should virtually sing.


4. Precision-tune.


Now that you've nailed the sentence structure Madison Bowey Jersey Womens , fine-tune it. Keep your eye out for repeated words and thoughts. Open up to ; you'll be using this to make word substitutions. Keep it lively and engaging.


5. Human spellcheck.


The next round is a job for your own two eyes. You'll need to catch errors like "this" when you meant "the" and "though" instead of "through."


6. Go for the birdseye view.


Step back for a panoramic view and again check the structure. Is the piece balanced? Do points 1 through 3 contain two paragraphs, but 4 and 5 contain one? If so, shorten the longer sections and make a matched set. Check your bold, your italics Andreas Athanasiou Jersey Womens , your numbered sequences.


7. Computer spellcheck.


Now that you've "signed off" so to speak, have your friend Microsoft Word take a gander in the last round. Run spellcheck, fix any remaining errors. Print and eyeball it one more time!


If you've followed the above seven steps correctly, your copy should now have gone from "Loosey Goosey" to "Tighty Writey." And that's the mark of one heck of a good copywriter!


Copyright 2005 Dina Giolitto. All rights reserved.


Can a corporation that has built on the male imagination attracts the attention of the females? It is just the challenge the company is about to cope with. It has set the goal of promoting the design and sales of female goods.


Martin Lotti has gained his reputation for having designed all sorts of unusual style of Nike shoe after his tour. For example Jonathan Ericsson Jersey Womens , he had designed a pair of sportsshoes that have the look of the sandal after his holiday in Miami. It is incredible for the usual folks that a sports shoe should have no upper. But the result was the manufacture of Air Max Craze, which has a ribbon-like heelpiece. And then he engaged himself in the most radical design in the year 2000. And compactness has been the leading mark of the style of shoe. It was said by Lotti that it is the first pair of yoga shoe.


Some signs possibly will have baffled the persons. Is Nike especially designed for the sports of no sports center? Is the company designed for the females? Let us have look at the answer of Lotti. It is just the extraordinary feature of the series of Kyoto. I had been fascinated by the young guy with kimono heading toward the temple. And then I began the design of the shoe that is simple and elegant after returning to America. This style of shoe had won an immediate and grand appreciation from Darcy Winslow, the senior professional in the company for 14 years. The new boss of Nike Goddess even had put the yoga shoe into the market as the series of autumn fashion.


Why is she so hasty in operation of the deed? Winslow has played a leading role in the Nike Goddess, which has its prevalent influence in the whole company. And the organization wanted to shift the role of the corporation Valtteri Filppula Jersey Womens , in which the element of the male has played the most part. And the alteration is to be done on the objects of sales and design and the way of communication with the females. It has developed into a big plan of Nike. It is time for us to make a march in the female market. More ads ought to be invested in and novel ways should be applied in order to make a promotion in the female market.


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