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We appreciate that every good business will have a budget and business plan in place Cheap Jason Pominville Hat , you don鈥檛 just go from week to week deciding what to do, but you might not have specific items allocated against your marketing budget. If you鈥檙e about to put your 2018 鈥?2019 budget together, here are some things to consider when identifying how to spend, or allocate Cheap Jack Eichel Hat , your budget specifically for video production.

Think of the year as a series of video campaign opportunities.
You may be selling a product or a service, but inevitably you will have a time of year that is more fruitful than others. For instance hotels are busy for weddings in the summer and Christmas parties in December. It鈥檚 no good creating a video in June, or November as weddings and party nights will already be booked up. You need to produce these videos in January and August with a plan for video marketing shortly after production to secure the bookings at the right time.


Think about the months and seasons of the year and what your client base might be interested in, then plan to have the video in place to launch around that time. For example:


Spring
Easter
Summer and winter solstice
Christmas
World Cup
Olympics
Other major sporting events (Wimbledon Grand Prix Ryder Cup Super Bowl Etc)
New Year
National 鈥榮omething鈥?day related to your industry or clients (amazing Wikipedia list here)
May day
School sports days
Halloween
Bonfire Night Guy Fawkes Night
General and local elections
Chinese New Year
Back to school
Hogmanay
Burns Night
Eid
Diwali
Other religious festivals and occasions
Valentines day
April Fools day
Independence day (USA 鈥?if you have a US client base)
GCSE A Level results day
Harvest festival
January dieting and health drives
This list isn鈥檛 exhaustive by any means Cheap Evander Kane Hat , but gives you a sense of how to create a video, beyond that of a 鈥榥ormal corporate video鈥?to stand out and hold relevance for your target audience. For instance, a couple of years ago we thought we鈥檇 celebrate Easter by doing a silly video on how many Cadbury鈥檚 Creme Eggs the team could eat in a minute. It was designed to be a bit of fun but to show people our capabilities as a video production company.




Square Daisy Easter Challenge from Square Daisy on Vimeo.


Nationwide have also started to put together a series of absolutely fantastic videos which are really quirky, launched at Christmas with the 鈥楥rimbo Limbo鈥?song (which is amazing!) and then followed up with a series of others.






Work with an agency on an ongoing basis over the year
It won鈥檛 have escaped you that video production and video marketing is on the rise Cheap Justin Bailey Hoodie , with more and more companies looking to use it as a medium to widen their reach and deliver their message more quickly. Often this means creating one or two videos when needed, but sometimes having a longer term strategy of video production and video deployment is a more successful way to achieve better results.


Establish what budget you would like to allocate to video production over the year, what you would ideally like to put out there and then establish with the agency how to get the most video content possible for that budget, in line with release dates that will resonate with your client base. Now of course it isn鈥檛 about quantity over quality Cheap Ryan O'Reilly Hoodie , but if you can make the budget stretch further and produce more great video content to push out, it will achieve better return on investment for you.


If you work with an agency over a longer period of time it allows you to find these efficiencies, cross fertilising filming dates or graphics across several video productions, by planning in advance what you鈥檙e going to do.


Not all of your video content needs to be professionally produced
We always suggest to our clients that they should blog regularly Cheap Benoit Pouliot Hoodie , ideally once a week. We also suggest that one in four of these blogs should be a video blog. These don鈥檛 necessarily need to be professionally produced, because let鈥檚 be honest, that would be ridiculously expensive. Instead consider doing a Vlog using your webcam or your phone or tablet. There are lots of decent editing options out there for novices, such as iMovie Cheap Rasmus Ristolainen Hoodie , VideoPad or Movie Maker.


A couple of simple examples- An ex -colleague and very good friend of mine is a really successful blogger, and while a great deal of her blogs are traditional text and imagery, she kicks out a good amount of Vlogs which are so much more effective in certain situations.


Another of our clients is a premium marquee company, like really high end kit. One of the main barriers to people organising a marquee for their milestone occasion is that they see marquees as a glorified tent Cheap Robin Lehner Hoodie , that will be cold, windy and leak. Having a short video filmed on a phone on a windy day that allows a viewer to hear the wind outside the marquee but then walking in and hearing the relative silence, or showing a thermometer outside the marquee and then having one inside to show the warmth 鈥?enable the key messages to be much more effectively communicated rather than traditional words and images.


If you鈥檇 like to talk to a video production company about your industry and sector, the kind of things that would resonate with your audience at different times of the year and the best way of delivering them Cheap Zemgus Girgensons Hoodie , either using live action video, animated video or a combination of both, then get in touch as we鈥檇 love to throw some ideas around with you.


Happy New Year and here鈥檚 to a great 2018 with a great video content plan!

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