News » Simply invite them to your squeeze page to get your free taste.

Lead Generation: 4 Basic Steps To Automate Your System Marketing Articles | July 7 Maglia Samir Handanovic , 2010

Before you invest time and money into generating leads you must have an automated system in place to deal with them. This will streamline the process and set you up for a profitable ongoing relationship with your prospective clients. Otherwise many a contact will slip by without making a real connection with you and you will have lost that opportunity, maybe forever.?



Before you invest time and money into generating leads you must have an automated system in place to deal with them. This will streamline the process and set you up for a profitable ongoing relationship with your prospective clients. Otherwise many a contact will slip by without making a real connection with you and you will have lost that opportunity, maybe forever.


?


Then you can focus your efforts Maglia Inter Milano , both on-line and off-line and simply invite your potential clients to take the first step of getting to know you.


?


That first step will be to respond to your invitation and your primary goal is to obtain their contact details.


?


So no matter where you "meet" a potential client you will have one simple process to invite them into.? A process that is not only automated but strategically designed to deliver warm leads into your marketing funnel.


?


?


Here are the 4 basic steps to follow to automate your lead generation system.


?

Create a free tantalizing offer

?


Giving your prospective client a free taste or sample of your expertise is the quickest way to capture quality leads that you can later turn into sales.? This is the start of your relationship not a catch and kill exercise.


?


The idea is to provide good quality content that will have them wanting more ? in exchange for their contact details.


?


Your free taste could be a downloadable PDF special report or MP3 recording, or even a series you can deliver one at a time. Or you could create a shippable product in hard printed copy, CD or DVD and capture their mailing address as well.


?


By themselves Maglia Joao Mario Inter Milano , newsletters are no longer exciting enough to fill this role but will make a valuable added bonus for signing up for your free taste.


?


?


?

Create a web pick up point

?


If you have a website great. You can simply add an opt-in box to your home page or better still, every page.? Ideally position it in the banner but at least close enough to the top to appear without scrolling down.


?


Do the same on your blog for wider reach.


?


If you don't have a website at least create a squeeze page which is simply a single webpage with your story and an invitation to sign up for your free taste with an opt-in box. The "squeeze" is they don't get your free taste without leaving their details.


?

Set up an autoresponder

?


An autoresponder is the system behind the opt-in box and can be within your shoppingcart or standalone. It automatically collects the details and immediately sends a welcome email that you have prepared including the access details to get your free offer.


?


But don't expect one email to be enough. Develop a series and deliver a daily message for the first 7 to 10 days relevant to your free taste.


?


And the good news is your autoresponder will follow this complete process automatically, every time Maglia Lautaro Martinez Inter Milano , so you can set and forget.


?


Then keep in touch at least every 2 weeks with either your newsletter or other broadcast emails and special announcements.


?


?

Promote your free offer at every opportunity

?


You could be speaking from the platform, on a teleseminar or webinar, writing articles Maglia Sime Vrsaljko Inter Milano , blogging, in person networking or even social networking and still follow this same process.





Simply invite them to your squeeze page to get your free taste.